Social media have become indispensable for event planning and promotion. Event marketers are used to design multimedia or social content that is consumed in a user's PC, smartphone or tablet before, during or after an event takes place. However, users nowadays can be difficult to reach with traditional media – there's no one-size-fits-all solution here – but event managers that take the time to understand them and properly engage with them will find a willing and influential audience.
Consequently marketers are urged to move a step ahead the traditional social feed utilizing new, innovative ways to show aggregated big data analytics and social media insights in aesthetically pleasing visualization to spur discussions and attendee engagement. Social Media Walls constitute such a novel engagement tool that brand managers can use to create dynamic media-rich visualizations that are projected both online and/or at an event's premises targeting event attendants.\
A Social Media Wall is a fusion of interesting social media content and other interactive content to bridge the digital with the physical world and boost engagement and to allow event managers benefit from real time social media content throughout the lifecycle of the event or the presentation. The trend is obvious in every large event throughout the world.
In MWC 14 that has taken place in Barcelona during February attention was driven to the Mobile World Live TV walls, the event’s award-winning official broadcast service, to the dynamic social media walls of Intel, IBM, Lenovo, Samsung and other multinational giants trying to monetize on the device that is always in hand.